Aethor
A journal from
Vibe Atelier
Advice for female founders & small business owners.
Fundraising Like a Boss: Top Tips Every Female Entrepreneur Needs to Know.
The journey to securing funding is often as complex as it is critical, especially for female founders in creative sectors like fashion, beauty, and design. Understanding the nuances of various funding rounds can make a substantial difference in how you plan, pitch, and ultimately grow your business.
Top Mistakes to Avoid When Bootstrapping Your Startup
At Vibe Atelier, we understand the hurdles of bootstrapping a startup firsthand. Here is a quick list on common boostrapped brand mistakes to avoid.
How to open a nail salon
Opening a nail salon can be a rewarding venture. It offers a chance to tap into the thriving beauty industry. However, it's not just about having a passion for nail art. Success requires strategic planning and execution. In this guide, we'll explore nail salon business opening strategies. We'll delve into the steps to open a nail salon and share valuable nail salon business tips.
Starting a Beauty Brand
The beauty industry is vibrant and constantly evolving, where creativity meets commerce and dreams become reality. Starting a beauty brand requires a blend of passion, knowledge, and strategic planning. This guide will illuminate the path for aspiring beauty entrepreneurs, from conceptualizing your brand to launching your first product.
How to Build Brand Awareness as a Startup
Every great brand started at zero awareness. With this guide you’ll start to build a foundation that is strong and carry you through the lifetime of your brand.
The Power of a Strong Brand Story
A brand story is more than just a catchy tagline or a logo – it’s the narrative that defines your brand and sets you apart from your competitors.
Essential Branding Tips for Startups
As a startup, you may think that branding is something that only established companies need to worry about. However, branding is crucial for startups as it helps you stand out while finding funding, and even if you are bootstrapped, you need to stand out in a crowded market and build a loyal customer base.