Aethor

A journal from
Vibe Atelier

Advice for female founders & small business owners.

sunny stafford sunny stafford

Fundraising Like a Boss: Top Tips Every Female Entrepreneur Needs to Know.

The journey to securing funding is often as complex as it is critical, especially for female founders in creative sectors like fashion, beauty, and design. Understanding the nuances of various funding rounds can make a substantial difference in how you plan, pitch, and ultimately grow your business.

Read More
sunny stafford sunny stafford

How to open a nail salon

Opening a nail salon can be a rewarding venture. It offers a chance to tap into the thriving beauty industry. However, it's not just about having a passion for nail art. Success requires strategic planning and execution. In this guide, we'll explore nail salon business opening strategies. We'll delve into the steps to open a nail salon and share valuable nail salon business tips.

Read More
sunny stafford sunny stafford

Starting a Beauty Brand

The beauty industry is vibrant and constantly evolving, where creativity meets commerce and dreams become reality. Starting a beauty brand requires a blend of passion, knowledge, and strategic planning. This guide will illuminate the path for aspiring beauty entrepreneurs, from conceptualizing your brand to launching your first product.

Read More
sunny stafford sunny stafford

Essential Branding Tips for Startups

As a startup, you may think that branding is something that only established companies need to worry about. However, branding is crucial for startups as it helps you stand out while finding funding, and even if you are bootstrapped, you need to stand out in a crowded market and build a loyal customer base.

Read More